Where we are, and how to find us
Primo Giro
Via Labicana 123/A, 00184 Rome
A five-minute walk from the Colosseum, just outside the restricted traffic zone.
Phone and WhatsApp: +39 335 749 7452
Email: info@primogiro.com
Open every day, 9:00 – 22:00
How to get here
By metro: line B, Colosseo stop. From there it is a five-minute walk along Via Labicana, slightly uphill.
On foot from the Colosseum: about 350 metres. Skirt the amphitheatre and carry on up Via Labicana.
By car: we are just outside the restricted traffic zone, so you can reach us without any permit. Pick-up is at number 123/A: ring the bell and we bring the car down.
Or we come to you
We deliver and collect the car at your hotel, including inside the restricted zone, as an extra at €70. Tell us when you book and we agree a time.
Who we are
Primo Giro is a self-drive rental service running electric Méhari, operated by P&L Consulting S.r.l. — VAT IT18369751005, Via Labicana 123/A, 00184 Rome.
Write to us
A person answers, not a system — usually within a few hours.
We store nothing: the buttons open WhatsApp or your mail app with the message already written.
Practical answers
Where do we pick the car up?
At Via Labicana 123/A, a five-minute walk from the Colosseum and just outside the restricted zone. Ring the bell and we bring the car down.
Can we come by metro?
Yes, and it is the easiest way: line B, Colosseo stop, then a five-minute walk along Via Labicana.
Can you bring the car to our hotel?
Yes, including inside the restricted zone: it is a EUR 70 extra covering delivery and collection.
What are your hours?
Every day from 9:00 to 22:00. Dawn departures are agreed when you book.