Rome from the driver’s seat · Private Italian Touring, Reimagined

The Dolce Vita is an Electric Méhari.

Open-top, silent, and yours to drive — no guide in the back, no coach, no schedule. Ours is a quadricycle, so it goes into the historic centre where a car needs a €1,000 annual permit, and it parks free on the blue lines. Five minutes from the Colosseum, the keys are yours.

Book Your First Ride How it works
The white Primo Giro eStory at sunset, top up and headlights on
Our journeys

You drive. We chart the way.

Why Primo Giro

Classic soul, electric drive.

A car with soul

Sixties lines, today's electric heart: silent, open-air, no fumes among the vines. It is the Dolce Vita picture, with you at the wheel instead of in the back seat. Beautiful in photos — better in person.

Private, truly

No groups, no script. Your own car, our roadbook, the stops you feel like making — and us one message away.

Our home turf

We are from these hills. The winery, the scenic road, the right piazza at the right hour — we know them as locals, not as operators.

Inside the car

Meet Gina, Sophia, Claudia and Anita.

Our eStorys — the Méhari reinvented, electric — are named after four ladies of Italian cinema. Woven-rope seats, nautical teak flooring, a wooden steering wheel: inside it feels like a sailboat, and it drives like a city car. All four are on the road from 13 March 2027.

Wooden steering wheel and dashboard of the eStory
The wooden wheel and dashboard
Beige woven-rope seats
The woven-rope seats
Open tailgate with teak floor and the onboard bag
The tailgate and onboard bag
How it works

Book online. Or by talking to us.

Pick your date

Each journey has its own page with a live availability calendar: day, departure time, confirmed. It takes two minutes.

Or just write to us

If you'd rather talk to a person, we're on WhatsApp and email. A person — not a system — replies within hours.

Off you go

Check-in on via Labicana, a short briefing, and the road is yours. You just bring the mood.

🍷 Along the way we recommend our family winery in Frascati: if you like, we'll reserve a table in your name — you pay there.
€250 Book online Request on WhatsApp Online calendar from 13 March 2027. In the meantime, just write to us — or by email.